Our Story
Our Story
David Cawthra – Founder & Director
David Cawthra has a BA in Marketing and Communications from York St. John University and has excellent design and branding abilities, website and social media management, and proven sales expertise. A marketing specialist with over 25 years of experience in event organisation and exhibition participation in the global rubber industry.
Gail Reader – Founder & Director
Gail Reader has a BSc in Chemistry from King’s College, London University and her background includes strategic planning, technical writing and editing, copywriting and design, and branding expertise. A marketing and PR specialist with over 35 years of experience in event organisation and exhibition participation, as well as an in-depth knowledge of the industry and its complexities.
David Cawthra
Founder & Director
David Cawthra has a BA in Marketing and Communications from York St. John University and has excellent design and branding abilities, website and social media management, and proven sales expertise. A marketing specialist with over 25 years of experience in event organisation and exhibition participation in the global rubber industry.
Gail Reader
Founder & Director
Gail Reader has a BSc in Chemistry from King’s College, London University and her background includes strategic planning, technical writing and editing, copywriting and design, and branding expertise. A marketing and PR specialist with over 35 years of experience in event organisation and exhibition participation, as well as an in-depth knowledge of the industry and its complexities.
In 2025 Rubber Heart celebrates its fifth anniversary! Wow!
When we started at the beginning of 2020 we had no idea what we were going to face, this was the start of something completely new, different (and scary) for us both!
Prior to establishing Rubber Heart Ltd, we both enjoyed lengthy careers at a world-renowned Malaysian rubber R&D and testing laboratory and independent consultancy for more than 25 years/35 years respectively.
Leading the marketing programme to promote the consultancy and Malaysian rubber industry, new commercial products and materials, our roles were varied, challenging and rewarding and we were able to build lasting relationships with businesses and individuals in our great global industry. Our work took us all over the world providing us with an excellent understanding of cross-cultural communication when doing international business and marketing.
Our responsibilities included all the usual public relation activities; marketing, sales and advertising campaigns; social media creation and management; content creation; brand design and building; design and production of marketing materials; technical writing; participation at key industry events and exhibitions; booth design; developing partnerships with other international organisations, associations and commercial companies; establishing media connections and organising international trade missions and events.
At the start of 2020, using this invaluable experience, we decided the time was right for us to embark on a new venture and set up our company, Rubber Heart, but then… LOCKDOWN! Never planning for the global pandemic where live events, such a crucial platform for sharing knowledge, making new connections and driving business, our original plan was put on hold, we had to adapt to the challenge, we concentrated our efforts to create and deliver regular content for digital marketing and press campaigns to increase our clients and partners’ brand visibility as well as providing continuous social media support. All clients and partners become part of Rubber Heart’s extensive network community and we can identify, recommend and secure beneficial marketing opportunities at the earliest opportunity. These include participation at tradeshows, speaking opportunities at conferences, meetings and networking events – as well as any editorial, advertising or sponsorship opportunities.
Check out some of our Clients and Partners and take a look at our Testimonials to hear what they’re saying about Rubber Heart.
Here’s and overview of our services and keep up to date with our news and forthcoming rubber industry events.
The adventure continues… we look forward to working with you in 2025 and beyond!