Tire Tech Expo 2023

28 Mar 2023

Rubber Heart is just back from Tire Technology Expo 2023 in Hannover, Germany and what an incredible week it has been! 

We were honoured to support our partners Endurica and ACE Laboratories, both exhibitors at the event and global leaders in their respective fields, thanks to their passionate and visionary founders, William Mars and Erick Sharp. We were delighted to work for the first time with Tom Ebbott, Endurica’s new VP, whose extensive expertise in elastomers, simulation, durability and tire development (as well as his infectious enthusiasm!) make him a great addition to the growing team!

A special thanks to Patrick Raleigh and Sean Marshall from European Rubber Journal for the enjoyable company on the flight home and to our friends Dennis Kennelly and Mike Dies from Rubber World Magazine for a few entertaining evenings. Can’t wait to see you at the Rubber Division, ACS Spring Meeting next month!

We also had the pleasure of spending time with the amazing Marjolein Groeneweg, Global Marketing Director at Synthos whose dynamism and professionalism are unparalleled! Do take a look at the new Synthos Synthetic Rubber Page on LinkedIn and follow to see how the talented Synthos R&D team is pushing the boundaries in developing sustainable synthetic rubber solutions for future mobility.

We’ve been attending Tire Technology Expo for many years now, and it has grown to become the essential event for showcasing the latest cutting-edge technologies, scientific advancements, and innovative materials that are shaping the industry’s future. The networking opportunities are truly invaluable, as industry professionals come together for meaningful connections and face-to-face discussions that continue to drive innovation. If you missed it this time, make sure to sign up for 2024!

Finally, a big thank you to the beautiful city of Hannover for providing fantastic food, great beer, and delightful company. See you next year at Tire Technology Expo 2024!


ACE Laboratories



We specialise in dedicated services for the rubber industry and its suppliers and offer practical, cost-effective solutions to help businesses grow and prosper

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